Alcohol ads can influence men and women to sexually coerce partners

Monday, March 21, 2022
WSU Insider

An experimental study revealed that alcohol advertising featuring objectified women encouraged not just some male but also female college students to manipulate others for sex. The study, led by Washington State University researchers, found that both young men and women who expressed strong beliefs in gender stereotypes were more likely to sexually coerce. This connection was particularly strong with young men viewing alcohol ads featuring highly objectified female models.

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