CVS takes down display after Amherst town manager calls out chain on Twitter over perceived drinking come-on

At a University Drive store a short walk from the University of Massachusetts campus, five shelves of electrolyte drinks, in a variety of colors, are set up at the end of an aisle. Above them are packages of red party cups for sale. It’s a display that appears innocent enough — though perhaps not in a college town, where electrolyte drinks, including name brands such as Gatorade and Pedialyte, have become a core ingredient in blackout rage gallons, or BORGs. Those plastic jugs, each inscribed with clever and not-so-clever names, were prevalent during pre-St. Patrick’s Day celebrations in Amherst last month.