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How to solve your student retention problem using strengths

Friday, November 17, 2023
Gallup

Many universities across the country are struggling with student retention. In fact, only 67% of first-year students in the fall of 2021 persisted at their institution into the fall of 2022. Additionally, a 2022 study from Gallup and Lumina Foundation found that 41% of enrolled students considered stopping their coursework at some point in the prior six months. College retention rates are not the only concerning numbers -- during the spring 2023 semester, a majority of students reported they felt stress (66%) and worry (51%) during much of the previous day. Thirty-six percent of students said they felt sadness during a lot of the previous day. The stop-out rate is alarming. And schools try many different approaches to retain students (e.g., investing in more student-focused technology, building more flexible schedules and launching on-campus content marketing campaigns). The problem is that none of these strategies address one of the most important factors of the student experience: student engagement.

American Institutes for Research

U.S. Department of Education

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