2011 School Climate Technical Assistance Symposium: Creating Champions for Sustainability through Social Marketing and Communications

Presents Social Marketing as a way of generating schools’ interest in making school climate improvements and recommends strategies for developing a campaign that is appealing and impactful. Includes audience insights, innovative approaches, and strategies to deliver the message.

Sponsored By
ICF International, Office of Safe and Drug Free Schools
Year Resource Released

American Institutes for Research

U.S. Department of Education

The contents of the National Center on Safe Supportive Learning Environments Web site were assembled under contracts from the U.S. Department of Education, Office of Safe and Supportive Schools to the American Institutes for Research (AIR), Contract Number  91990021A0020.

This Web site is operated and maintained by AIR. The contents of this Web site do not necessarily represent the policy or views of the U.S. Department of Education nor do they imply endorsement by the U.S. Department of Education.

©2024 American Institutes for Research — Disclaimer   |   Privacy Policy   |   Accessibility Statement