2011 School Climate Technical Assistance Symposium: Creating Champions for Sustainability through Social Marketing and Communications

Presents Social Marketing as a way of generating schools’ interest in making school climate improvements and recommends strategies for developing a campaign that is appealing and impactful. Includes audience insights, innovative approaches, and strategies to deliver the message.

Sponsored By
ICF International, Office of Safe and Drug Free Schools

American Institutes for Research

U.S. Department of Education

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