The Messenger Matters: Using Social Media Influencers and Content Champions to Promote Prevention Efforts

Describes the unique role that each of three types of users - influencers, micro-influencers, and content champions - can play in helping prevention professionals expand their online audience and increase the visibility of their efforts, drawing on real-world examples from the prevention field and offering practical guidance for how to get started.

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Substance Abuse and Mental Health Services Administration

American Institutes for Research

U.S. Department of Education

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