The Messenger Matters: Using Social Media Influencers and Content Champions to Promote Prevention Efforts

Describes the unique role that each of three types of users - influencers, micro-influencers, and content champions - can play in helping prevention professionals expand their online audience and increase the visibility of their efforts, drawing on real-world examples from the prevention field and offering practical guidance for how to get started.

Sponsored By
Substance Abuse and Mental Health Services Administration
Year Resource Released

American Institutes for Research

U.S. Department of Education

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