A Practical Guide to Alcohol Abuse Prevention: A Campus Case Study in Implementing Social Norms and Environmental Management App

Presents findings from a four-year project that brought about a 29.2 percent decrease in heavy drinking at the University of Arizona. Describes the project's approach, cost, sustainability factors, and challenges to the field. Gives practical steps for other campuses that seek to develop a similar campaign.

 

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Sponsored By: 
University of Arizona