Summarizes evaluation findings from a selection of media campaigns (current and past) shown to be effective in preventing one or more of the following: prescription drug misuse, youth marijuana misuse, and underage drinking. Information is presented in a chart that provides a description of the campaign, the target population of the evaluation, evaluation methods, and key findings. Though many of these campaigns may target specific types of substance misuse, practitioners can glean valuable insights from their evaluations that can be applied more generally.
Media Campaigns to Prevent Prescription Drug Misuse, Youth Marijuana Misuse, and Underage Drinking: Evidence of Effectiveness
Substance Abuse and Mental Health Services Administration